Indirekt Festival 2017
for Indirekt Festival
with Tena Kelemen
Indirekt is a small music&arts festival in Umag, a little town on the western coast of Istria.The team behind Indirekt Music&Art Festival started their search in 2013 and since has brought over 50 acts — both music and arts, revealing some of the ‘best kept’ musical secrets in Europe.
For its fifth year, we gave the festival a completely new visual identity.
Relying on the existing color scheme and visual symbolism, we recreated the elements in a more contemporary style, in line with the festival’s values. The foundations on the visual identity are in using a memorable color combination and dynamic typography.
Headline on the balloons communicates Indirekt’s birthday and was also used as a hashtag while promoting the festival on social media.
The project was featured in the book Fiesta: The Branding and Identity for Festivals, a compilation of the best Festival Design works.